Biography

The primary purpose of Cunliffe Associates is to help clients achieve better results in business.

Principal Luke Cunliffe developed his particular training strategies and motivating expertise through combining his unique experiences as an extreme runner and highly successful business person, which he now utilises on a daily basis to motivate groups, teams and others.

Before starting Cunliffe Associates in 2003 he spent nine years in the City of London in the insurance sector. The following nine years were spent managing his own fitness training consultancy, during which time he began to compete in ultra-distance marathons.

In addition to running Cunliffe Associates, Luke also competes regularly in ultra-distance marathons in some of the world's most dangerous environments. These include, amongst others, The Amazon Jungle, The Sahara Desert, The Arctic, The Himalaya and The Alps.

In 2003 he completed the Professional Business Coaches Programme at The School of Coaching in London.

He is an exceptional communicator who possesses great energy for his work in motivating groups, teams, individuals and others. He believes that, given the right training and coaching, anyone can achieve substantial growth, learning and development in the work environment and improve their core business strategies.

Luke established Cunliffe Associates to achieve just that, and to help clients succeed in their business.